Bringing Disney Magic to Times Square

Disney asked Gilmore Group to create the stand-out store exterior in Times Square.  In this visually cluttered landscape, it was imperative that the magic of the Disney brand “speaks to the street."

Designed to attract customers and embody Disney's brand values, we developed content for their out-of-home digital displays, as well as promotional and brand messaging specific to Times Square. 

We added new in-store graphics and conceptualized an application for mobile augmented reality systems, where Tinkerbell would flutter between the store displays and a customer’s mobile phone to the delight and wonder of young and old.  

“A huge thanks… the work you all did to help us get to [today’s store opening] was nothing short of spectacular. From everyone at Disney Store, thank you for your amazing partnership!”
— Vince Mikolay, Sr. Manager Global Business Development, The Disney Store