A Family That Leads by Example
Johnson & Johnson engaged Gilmore Group to develop a branded store prototype for Johnson & Johnson's world headquarters in New Brunswick, NJ. The store was meant to showcase the broad offerings of the company, as well as serve as an example of best practices in product display to their major retailers such as Target and Walmart.
The store we designed included mass retail and beauty areas, featured high-tech, interactive product research kiosks. There was also a special product sampling table with a sink and faucet to facilitate employee interaction and engagement with the brand.