Experience the Wave
Johnson and Johnson asked Gilmore Group to make a splash with an exhibit design to promote their new line of Wave skin cleansers by Neutrogena.
This store-in-a-store concept served a dual purpose as both a showcase in the Dallas Convention Center for the annual Walmart buyers exhibit to drive B2B sales, and as a prototype for a consumer facing pop-up.
The portable 10' by 10' exhibit included interactive iMac kiosks, a large 80" multimedia display, and a self-contained and functioning sink for product demonstration.
In addition to the sink attraction and a digital media display, Gilmore Group created a minimalist POP system. By uniformly and tightly shelving the "Wave" product, we effectually created a powerful billboard with no need for additional signage, allowing for the optimal usage of space.