A Dress to Match the Drink
Stolichnaya asked us to develop a bottle for their new premium product extension: Stolichnaya Elit. The global, cosmopolitan bottle stands tall amongst its competitors and is often positioned in especially noticeable spots within bars and liquor-stores to give justice to its impressive stature.
We designed an entirely new bottle form and packaging, along with a flexible graphic system to facilitate future line extensions. The Elit bottle contains uniquely Russian inspired elements such as the Ushanka-esque cap and the universal symbolism of ice and fire.
Alternative concepts, such as the onion-shaped dome bottle, were inspired by the architecture of Eastern Orthodox churches (церковь).