Bank Branch Experience Design Challenge #3: True Differentiation

By: GG Team
Market Participants in industry after industry have developed into a sameness in both delivery of product & service offerings as well as look & feel.
Given the opportunity, we can
DIFFERENTIATE.

Take, for example,
the Capital One Café concept.

human
physical
digital
To differentiate yourself you must:

1. Develop your business strategy that assures  you are a “Category of  One”

2. Design the brand experience to support that strategy

3. Implement a micro-market-tailored brand experience driven by data to assure alignment with target segments
There's no sameness here.

The Capital One Café is an example of a differentiated concept in the retail banking category.

It is designed to standout, yet at the same time, to truly be part of the community.
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