Taking Off

We created a brand identity for the newly consolidated regional FBO brand: Greenwich AeroGroup. Based on the company's brand vision, we developed a sophisticated design and an expressive graphics system that included a new logo, collateral & stationary, and trade show exhibit to unveil Greenwich AeroGroup.

Our thinking behind the visual identity system was multifaceted; we wanted to create something that united elements from its originators: Western Aircraft and Atlantic Aero.

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The exhibit made a bold statement and announced Greenwich AeroGroup’s arrival as a major player in the FBO market.

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