A Vision for the Future

In the Kingdom of Bahrain, Gilmore Group worked to develop an integrated concept for outdoor advertising and branding parts in line with their vision for 2030.

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Shaikh Khalifa Bin Salman Highway, the route from Bahrain International Airport to downtown Bahrain, the Four Seasons, and the location of the historic Gates of Bahrain, required a next-generation signage system. Gilmore Group approached the challenge with a high-impact, out-of-home branding strategy. A Kit-of-Parts was developed to include digital and static street furniture, interactive kiosks, and highway signage.

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The components would not only be integrated with media and other sponsorship opportunities to offset costs and drive revenue, but would serve functional purposes such as wayfinding and delivering real-time civic information.

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In addition, the World Trade Center plaza displays could also function as channels for public art, building community and adding cultural value.

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