Shaikh Khalifa Bin Salman Highway, the route from Bahrain International Airport to downtown Bahrain, the Four Seasons, and the location of the historic Gates of Bahrain, required a next-generation signage system. Gilmore Group approached the challenge with a high-impact, out-of-home branding strategy. A Kit-of-Parts was developed to include digital and static street furniture, interactive kiosks, and highway signage.