A Bank That Treats You Like Family

The objective when working with local bank Maspeth Federal Savings was to embody their brand promise: “We treat you like family” at their Ridgewood, Queens prototype branch. The bank also sought our design services to provide a powerful visual lift as well as evolve their retail operations to the Universal Banker model.

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Gilmore Group developed a community-oriented prototype branch based off of a newly developed retail strategy.

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Our top priority was to mitigate the risk of alienating their long-standing customer base while still pushing the envelope to ensure the bank’s future success.

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The key was to thoughtfully leverage their strongest asset: presence within the community. We balanced their existing identity elements with modern branch design components, and developed a modernized façade, thereby designing for customer retention while building greater brand awareness and boosting attraction.

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We balanced their existing identity elements with modern branch design components, and developed a modernized façade, thereby designing for customer retention while building greater brand awareness and boosting attraction.

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