Johnson & Johnson asked Gilmore Group to make a splash with an exhibit design to promote their new line of Wave skin cleansers by Neutrogena.
This store-in-a-store concept served a dual purpose as both a showcase in the Dallas Convention Center for the annual Walmart buyers exhibit to drive B2B sales, and as a prototype for a consumer facing pop-up.
The Neutrogena Wave Brand exhibit worked to grow product awareness and help increase B2B sales.
