Johnson & Johnson asked Gilmore Group to make a splash with an exhibit design to promote their new line of Wave skin cleansers by Neutrogena.
This store-in-a-store concept served a dual purpose as both a showcase in the Dallas Convention Center for the annual Walmart buyers exhibit to drive B2B sales, and as a prototype for a consumer facing pop-up.
This was done through the implementation of environmental graphics, furniture, and guidelines on how to utilize the space as to increase interactivity. To liven up the corporate facilities’ white hallways, we placed progressive art from artists in emerging countries, inspirational quotes, as well as Johnson & Johnson commissioned, super magnified images of their non-U.S., non-Europe products.
