As an amalgam of banks that were purchased by CIT, OneWest Bank wanted to develop a consistent, strongly branded physical network built for the future. OneWest Bank asked us to help optimize footprints, improve operational efficiency, and increase awareness in Southern California. Additionally, they wanted to move from being known as a "rate bank" to a "relationship bank."
We developed a future-proofed, high-visibility prototype that was designed to provide a comfortable, engaging customer experience.
Gilmore Group developed multiple conceptual directions for OneWest Bank delivering different look & feel options.
By improving the customer journey and employee choreography, we were able to better support conversations in a smaller, more efficient footprint.
Additionally, we developed a modular branded Kit-of-Parts to provide flexibility as their network continues to evolve.
