A comprehensive set of Standards & Guidelines was created to implement the brand throughout the network of roughly 700 branches and 2,100 ATMs in concert with the global brand. The result was a consistent customer journey that expressed a unified brand.
A comprehensive set of Standards & Guidelines was created to implement the brand throughout the network of roughly 700 branches and 2,100 ATMs in concert with the global brand. The result was a consistent customer journey that expressed a unified brand.