A Global Powerhouse Comes to the U.S.

Santander Bank is a locally focused bank subsidiary of Spain's Santander Group, a world leading financial institution that serves over 102 million customers with 14,000 branches in the UK, Latin America, and Europe.

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After acquiring Sovereign Bank, Santander appointed Gilmore Group to help adapt the global brand for the United States and establish a powerful presence in the Northeast.

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A comprehensive set of Standards & Guidelines was created to implement the brand throughout the network of roughly 700 branches and 2,100 ATMs in concert with the global brand. The result was a consistent customer journey that expressed a unified brand.

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A comprehensive set of Standards & Guidelines was created to implement the brand throughout the network of roughly 700 branches and 2,100 ATMs in concert with the global brand. The result was a consistent customer journey that expressed a unified brand.

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Gilmore Group helped create an internal brand hierarchy with a differentiated brand expression for “Santander Select,” Santander’s private banking division. The incorporation of secondary branding elements across various touch points worked to distinguish the sub-brand.

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