Walgreens has been implementing new and innovative communications systems to augment its advertising, merchandizing, and messaging as well as exploring new relationships with one of the nation’s top grocers, Kroger. Gilmore Group was asked to create branded digital content for these new networks.
Through a unique joint venture, Walgreens and Kroger have opened exploratory hybrid stores. In these stores, customers have an “express” selection of Kroger groceries in addition to the Walgreens products selection, making for an efficient shopper experience. Gilmore Group was asked to generate co-branded and brand-specific messaging concepts, storyboard content, as well as to produce final artwork for display in the Walgreens and Kroger hybrid store network.
Expanding its in-store merchandising and advertising efforts, Walgreens Boots Alliance has entered a partnership with Chicago-based company, Cooler Screens. Gilmore Group was asked by Walgreens to create vital promotions in fun and exciting ways. This included spots for the Find Care, Vitamin Angels, and Flu Shot programs. Some challenging aspects were condensing informative messages to lengths of 5 seconds and creating artwork for thin, ticker-like aspect ratios. However, creativity flourishes in confines, and the result was snappy, energetic content for the new Cooler Screens network.
Another new communications channel has emerged in parking lots across the country in the form of Electric Vehicle (EV) Charging Station screens. Gilmore Group was asked to create promotional content in 'digital poster' form for the new network of displays