Becoming Part of the NYC Experience

Gilmore Group was contracted by Walgreens to design and manage the implementation of a digital video spectacular in Times Square. Totaling over 41,000 square feet, the spectacular was designed to unify 8 separate billboard properties on the building and create an unforgettable branding statement for Walgreens.

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Ad sales in its first year made it the highest grossing Times Square advertising spectacular, and the Walgreens store on-site became the second busiest in a network of over 6,500. We are currently managing operations and developing all the multimedia content on the screen.

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Transform Your Brand Experience
With nearly two decade's worth of experience transforming companies through brand, design, technology, and media.

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