Becoming Part of the NYC Experience
Gilmore Group was contracted by Walgreens to design and manage the implementation of a digital video spectacular in Times Square. Totaling over 41,000 square feet, the spectacular was designed to unify 8 separate billboard properties on the building and create an unforgettable branding statement for Walgreens.
Ad sales in its first year made it the highest grossing Times Square advertising spectacular, and the Walgreens store on-site became the second busiest in a network of over 6,500. We are currently managing operations and developing all the multimedia content on the screen.