Comex

Objective
Transform the Comex brand to appeal to DIYers and professionals alike, while aligning
a number of sub-brands into a new retail experience.

Solution
The newly designed in-store experience we developed was aimed at promoting the profession of painting. We transformed the layout, graphics system, fixtures, furniture, merchandising, color, and sample display system to create a more efficient and polished shopping experience that was consistent across the regional network.

Gilmore Group also created new product packaging for Comex’s one-gallon paint can that leveraged the new visual brand identity system, and a best in class Comex Design Center that further leveraged the new visual brand identity system as well as the company’s brand portfolio.

Results
Store implementation was successful, and applying the new brand identity to Comex sub-brands allowed for easy integration and alignment.