Objective
To change the perception of the brand from a single-product company to a new overarching multi model aircraft offering and implement a new in-flight experience that would differentiate Gulfstream from the competition.
Solution
We created a new standard interior cabin design that was marketed around the globe and further aided Gulfstream Aerospace in creating a powerful product brand by developing a new brand architecture, a new product identity, marketing materials, and full-size mock-up as part of a larger NBAA exhibit.
We repositioned Gulfstream’s three carrier brands and rebranded the company to Gulfstream Aerospace. We developed a brand strategy and architecture for Gulfstream and delivered a comprehensive program across the entire passenger experience including:
- Interior cabin designs
- FBO Design and Sales Areas
- NBAA exhibit
- Aircraft Livery Concepts
- Marketing Mock-Up
- Print Collateral Materials
Results
We helped redirect Gulfstream away from a purely engineering-based manufacturer towards a marketing based experiential brand.
This program optimized the Gulfstream brand mark, laid the foundation for the marketing strategy, and designed the full interior ergonomics and environmental systems for the GV.
