Designing for Trust

The objective was to design next-generation branches that would clearly express the Trustmark brand and reduce operating costs through the incorporation of technology.

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Gilmore Group developed the new conceptual direction for Trustmark with a cool blend of signature elements and modern design features. We developed a new branch experience strategy and strengthened the role that digital played within the space.

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We worked to build better brand awareness, to be dynamic & engaging, and to drive customers to action in a distinctly Trustmark environment.

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Additionally, through the implementation of ITMs, operating costs shrunk while staff assisted service increased and improved.

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