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As one of the largest manufacturers and distributors of paints and coatings in Mexico, Comex wanted to develop a user experience and design strategy to unify 500 of its regional retail locations in the United States. Comex needed to retain the loyalty of its customer base and therefore had the challenge to consolidate six brands into one but simultaneously keep existing allegiances. Applying the new visual brand identity to Comex’s sub-brands allowed for graphic consistency and alignment but maintained existing naming.

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