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Brazil’s largest OEM, Embraer, is known around the world as a leading manufacturer of commercial aircraft. Embraer leadership wanted to grow the brand’s reputation as a leader in executive jet transportation and build awareness of their private and business aircraft products. Gilmore Group was asked to assist Embraer with a branding program to close the gap between the perceptions of Embraer and its true scope as a global, cross-category aircraft company.

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