Objective
Develop the new brand & creative strategy for Pipistrel. Create a new core identity system and apply it across both physical and digital touchpoints.
Solution
Starting with a brand & competitor audit, executive interviews, and a comprehensive opportunity modeling workshop, Gilmore Group developed a core identity system which included a new logo and modernized look and feel which represents the spirit of innovation, sustainability, and precision engineering. In addition to developing a new branded website, brochures, stationery and presentation designs, Gilmore Group also consulted on strategy, developed branded livery concepts, aircraft product logos, a new AERO Friedrichshafen exhibit design, CGI videos for their new Nuuva V300 aircraft, and corporate brand launch video which played at AERO 2023 and can be seen on their home page.
Results
Reactions to the new brand have been overwhelmingly positive from both internal leadership and the external public. The new brand as well as the website’s has improved functionality and SEO has already assisted Pipistrel leadership in their mission to deliver their cutting-edge aircraft to customers around the world.
