Gilmore Group was requested to assist in aligning Santander’s corporate offices with
their brand and express their culture in those spaces.
A corporate campus wayfinding system was developed, and additional branding and design was completed for corporate building exteriors, offices, and lobbies. The four pillars of the program were ‘Orientation’, ‘Education’, ‘Collaboration’, and ‘Inspiration’, and the proposed strategy consisted of component system and corporate Kit-of-Parts.
Better orientation in the facilities was achieved by way of a new wayfinding component system. Education was approached through the thoughtful integration of displays that focused on its history, products, and services as well as global presence and campaigns, where one could learn more about Santander’s culture and offerings.
Inspiration was achieved by displaying the brandmark, the mission statement, tagline, and values throughout the campus. This would convey who Santander is as a company and empower its team members through corporate pride.
Collaboration occurred in a variety of guises, from formal conference rooms to informal meeting areas. All designs were geared towards unifying team members.
We implemented a system of components that aligned the brand internally and expressed Santander’s culture. The new system was positively received by managers and employees alike.