Sterling National Bank had recently acquired Astoria Bank and wanted to take advantage of the opportunity to enhance their expanded financial center network. They not only wanted a more strongly branded and more consistent network, but they wanted to better compete with their competition in the affluent marketplace with an all new customer experience supported by technology.
After research & analysis including focus group studies, we developed design strategies, incorporating executive feedback and refining the vision. The first pilot delivered a high-touch, advisory-focused experience with integrated technology to ensure Sterling National Bank would secure and expand their affluent customer base.
A modular, branded Kit-of-Parts provided options to change their financial centers over time, as transaction spaces transition to spaces for face-to-face engagement.
Architectural development for a new PAD-building branch as well as exterior storefront design services have also been sought by the bank as part of their go-forward plans.
