Sterling Bank Expands

Sterling National Bank had recently acquired Astoria Bank and wanted to take advantage of the opportunity to enhance their expanded financial center network. They not only wanted a more strongly branded and more consistent network, but they wanted to better compete with their competition in the affluent marketplace with an all new customer experience supported by technology.

No items found.
No items found.
No items found.

After research & analysis including focus group studies, we developed design strategies, incorporating executive feedback and refining the vision. The first pilot delivered a high-touch, advisory-focused experience with integrated technology to ensure Sterling National Bank would secure and expand their affluent customer base.

No items found.
No items found.
No items found.
No items found.

A modular, branded Kit-of-Parts provided options to change their financial centers over time, as  transaction spaces transition to spaces for face-to-face engagement.

No items found.
No items found.
No items found.
No items found.

Architectural development for a new PAD-building branch as well as exterior storefront design services have also been sought by the bank as part of their go-forward plans.

No items found.
No items found.
No items found.
No items found.
No items found.
Back to All Projects
Transform Your Brand Experience
With nearly two decade's worth of experience transforming companies through brand, design, technology, and media.

Let us help you turn your company's vision into reality.
Contact Us