Members of our team worked with Thai Airways to completely rebrand the airline, including the core identity, the onboard cabin experience and all landside and airside touch points and all marketing materials.
Create a new branded CX for Thai Airways.
Starting with research into the culture and the competition we formulated a strategy that took equities from the existing brand and elevated the entire experience to a new level. Our work included a new graphic identity along with core identity elements, the print communications, the onboard cabin experience, and all landside and airside touch points.
We developed a comprehensive branding program that blossomed a new customer experience for Thai Airways. The program included:
A new brand platform and strategy
Designed and developed cabin interiors and livery concepts
Designed and developed ticket offices, lounges and gate areas
Designed and developed all marketing and collateral material
Results This program yielded a new branded experience for Thai Airways. From high-tech communications at the customer ticket counters to high-touch waiting lounges, and aircraft interiors, the image and values of Thai Airways spread throughout the flying process.