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Textron Aviation

Textron Aviation, known for its Cessna aircraft, is one of the world’s largest original equipment manufacturers (OEM) in the General Aviation sector; it is a business unit subsidiary under the conglomerate parent company Textron. In 2014, Textron acquired Beech Holdings which included Beechcraft and Hawker aircraft. At the time, Gilmore Group assisted in executing a strategy to separate the two brands, Hawker and Beechcraft, as the Hawker brand was moving towards retirement, while Beechcraft, and its world-renowned King Air, had strong equity and sales. In 2018, Textron Aviation approached Gilmore Group again to help with their next phase of strategy and develop various marketing & sales tools in order to drive aircraft sales.

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